Case Studies & Project Showcases

Bilingual copywriting and transcreation portfolio. Crafted for real human impact, conversion, and cultural resonance.

Project 1: Luminous Oils

Skincare campaign for a premium botanical serum in the GCC market.

Sage GreenWarm GoldCream Silk
LUMINOUS botanical serum

The Brief

Luminous Oils launched a premium botanical serum in the GCC market. The challenge wasn't explaining what botanical oils do, because consumers already know. The challenge was making them feel that this serum belongs in their daily morning routine, while moving them seamlessly from interest to checkout.

The Creative Angle

The 60-second morning resetInstead of generic beauty claims ("100% natural, smooth skin"), the copy is anchored in a relatable daily moment.

Copy Showcase & CTAs

English

Your skin doesn't need 10 steps. It needs the right one.

Mornings in the Gulf are fast, hot, and demanding. Luminous Oils blends 5 pure cold-pressed botanicals into a single featherlight drop. No greasy residue, no waiting. Just deep, natural glow that holds through your busiest days.

Claim Your Morning Glow: Shop the Serum
Free express delivery across UAE & KSA | 30-day glow guarantee.
العربية (الإمارات)

بشرتك ما تحتاج 10 خطوات.. تحتاج الخطوة الصح.

صباحات الخليج سريعة وما ترحم. صممنا زيت "لومينوس" المكون من 5 خلاصات معصورة على البارد في قطرة واحدة خفيفة كالحرير. بدون ملمس زيتي، وبدون انتظار، فقط نضارة طبيعية تعيش معك طوال اليوم.

ابدئي صباحك بنضارة حقيقية: اطلبي السيروم الآن
توصيل سريع ومجاني داخل الإمارات والسعودية | ضمان تجربة النضارة لمدة 30 يوماً.

Transcreation Insight: why it works

Cultural nuanceWe avoided translating "radiant skin" into stiff formal Arabic (بشرة متألقة). Instead, we used "نضارة حقيقية" and structured the text to directly target the humid GCC climate issue, building instant trust.

Project 2: Sareea Express

Launch voice for a food and delivery app in KSA and the UAE.

Electric OrangeMidnight NavyLime Accent
20 minutes

The Brief

Delivery apps are a dime a dozen in KSA & UAE. Sareea Express wanted to launch with a fresh voice that cut through the noise, focusing on raw speed and reliability without sounding like a desperate salesman.

The Creative Angle

The emotional relief of deliveryThat exact feeling when hunger strikes or an urgent item is missing, and someone saves the day before you even start worrying.

App Landing Page: Hero Section

English Hero

From "I'm hungry" to "Doorbell ringing" in 20 minutes.

Food, groceries, and last-minute essentials delivered at lightning speed across Dubai & Riyadh.

Get 20% Off Your First Delivery: Download App
العنوان الرئيسي

من كلمة "جوعان" لرنة الباب.. في 20 دقيقة.

أكل، مقاضي، وأي شيء تحتاجه بشكل مفاجئ.. يصلك بأسرع مما تتوقع في دبي والرياض.

احصل على خصمك الأول: حمّل التطبيق واستمتع

30-Second Video Script Concept

TimeVisual sceneVoiceover (EN)التعليق الصوتي (AR)
00:00 to 00:05Close up: staring at an empty fridge at 8 PM."We've all been here. 8 PM, zero energy, empty fridge."كلنا عشنا هذا الشعور.. الساعة 8 بالليل، الطاقة صفر، والثلاجة فاضية.
00:05 to 00:15Fast cuts: tapping the Sareea app, then the delivery driver moving."Don't cook. Don't wait. Sareea gets it to your door before your show starts."لا تطبخ ولا تنتظر. "سريع" يوصل لك طلبتك قبل تبدأ حقتك المفضلة.
00:15 to 00:30Door opens, steaming hot meal arrives.CTA: "Tap below. First delivery's on us!"اضغط تحت.. وتوصيل أول طلب علينا!

Project 3: EdTech Transcreation

English to Arabic for career-upskilling bootcamps in the MENA region.

Royal BlueEmerald GreenPure White
75% Learn today طبّق غداً

The Brief

A global EdTech giant was expanding into the MENA region with career-upskilling bootcamps. Their original English copy was heavily academic and jargon-rich, leading to low conversion rates when directly translated.

The Creative Angle

Aspiration over jargonWe stripped away corporate buzzwords ("holistic pedagogical synergies") and replaced them with aspirational, career-growth narratives that Arab career-switchers actually care about.

Transcreation Comparison: stiff vs. human

❌ ترجمة تقليدية (جامدة وغير جذابة)

"انضم إلى برنامجنا التعليمي المتكامل المكون من وحدات دراسية مخصصة لتعزيز مهاراتك المهنية والارتقاء بمسارك التوظيفي." Sounds like a legal document, zero emotional connection.

✅ تحويل إبداعي (عملي وقريب من القارئ)

"المهارة اللي تفتح لك أبواب المستقبل.. نسقناها لك في خطوات عملية بدون تعقيد. تعلم اليوم، وطبّق في سوق العمل غداً." Inspiring, clear, focused on outcome.

Retention Email Copy & CTA

English onboarding email

Subject: Still thinking about your next career move? Let's make it official.

Browsing courses is easy; taking the leap is where real growth happens. Over 4,000 professionals in UAE and Saudi Arabia upgraded their careers with this 6-week module.

Reserve Your Spot in the Upcoming Cohort
رسالة الترحيب

عنوان الرسالة: لسه متردد في خطوتك المهنية الجاية؟ وقتها جاء الحين.

تصفح الدورات سهل، بس القرار الحقيقي يبدأ لما تبدأ تطبق. أكثر من 4,000 محترف في الإمارات والسعودية غيروا مسارهم الوظيفي خلال 6 أسابيع فقط مع هذا المساق.

احجز مقعدك في الدفعة القادمة الآن